3 Email Mistakes You’re Making as an Emerging Brand
An email address is as ubiquitous as a first name in 2022. As an emerging brand on the path to finding your perfect marketing mix, email marketing is one strategy you must consider. Just like a url, an email address opens up a world of marketing possibilities that are too often left untapped.
As a digital agency, email is one of the first tactics Ready Pretty recommends to our clients. It’s attainable, nearly universal, and a great starting point for a newer brand looking to develop their community, build loyalty and ultimately drive sales. It’s intimate and easily personalizable.
After working with so many clients over the years, we have gathered the most common mistakes that a brand can easily make when beginning their journey to unlock email marketing’s true growth opportunity.
1.Not Selecting The Right Tool From The Start
Starting off on the right foot can have an everlasting effect. Choosing a program to track and send your emails from the beginning can help when looking back at data and save you time in the long run. You want something that allows for segmentation. automation and personalization from the start. And while you’re at it, be sure that the tool you use offers SMS text distribution as well - yes, it’s happening and you want your brand to be in the position to use SMS when you’re ready. Our favorite platforms for email marketing are Omnisend, Klaviyo and Privy.
2.Sending One Email When You Think of it OR 1x/Month.
As a business owner, we understand things can get overwhelming, but like anything else, proper planning leads to better results. you take on many hats, including finding the time to create and send these email campaign. This can feel like a daunting task, but hopping online whenever you find the time doesn’t produce great content. Consistency, planning and scheduling will produce better ROI. Being proactive and getting ahead of your emails will help take some of the load off editing. To start off, shoot for scheduling 3-4 emails monthly. Need some inspo? Think blog content highlights, product updates, a note from you the founder or a how to related to your product, niche or industry.
3.Not Taking the time to set up Automations.
Set and forget automations are triggered when a user performs a certain action on your site. This can be setting up a welcome series automation to send an email to a new subscriber immediately when they sign up to receive your newsletter, to an abandoned cart automation to remind a potential customer about their forgotten checkout, or even an exit intent pop-up aimed at collecting your guest’s email address before they bounce from your site. These automatic triggers engage your customers without you having to personally write them a message and the possibilities for customization are truly endless!
Keep these three things in mind when you are setting off on your email marketing journey. With the right strategy, design and approach you can reap the rewards of a smart marketing approach.
Need help with setting up email? Reach out to us at hello@readypretty.com.