The Latest: A Q12022 RP Update
It’s been a busy Q1 for Ready Pretty - from website design to photoshoots to content creation and event planning.
A few things on my mind this Spring….
Email: If we’ve ever had a conversation about growth marketing you know that I love email. The possibilities and opportunities to push a consumer through the sales funnel are endless and with smart segmentations and automations can turn new subscribers to customers and customers to repeat and loyal shoppers of your brand or product. Here are a few simple emails you can and should get out now: a best-sellers product promotion, a special sale or highlighting a recent blog post, press hit or testimonial about your products. And be sure your automatons are set up and running - these tools allow you to make money while you sleep!
Have questions about how email marketing can benefit your brand? Please reach out. Interested in a DIY tool that can kickstart your email marketing efforts? Grab our downloadable guide. Look out for more - I’m working on launching a hybrid email support option for RP clients soon!
Events: Events are back and I’m so excited! It seems like forever since we’ve had and hosted events for our clients and now we’re in the midst of planning event programming for several. From an intimate ambassador thank you dinner, to a fashion brand Spring/Summer collection preview and more, our team is working up some really beautiful, and impactful brand events this season. AND, we may be working on an event of our own… stay tuned!
We’ve helped our clients create a strong start to the new year and look forward to continuing the momentum in the new year. Here’s what we’ve been up to with some of our newest brand partners:
Vitaminis: We love this kid-focused brand and their healthy, vitamin packed, immune-boosting drink shots for kids. Our team has worked with this family-friendly brand on an awesome content shoot, content marketing and social media support and email marketing to create a cohesive and integrated marketing approach that better drive brand awareness among their core target. We’re in the midst of developing a new messaging framework that allows them to expand their target audience and break into new segments.
Luxury Pear: Who doesn’t love a luxury bag? We brought The Luxury Pear to life online with a fresh new site that is not only stunning on the front end but also optimized on the backend to drive sales and results.
Lunnie: Finally, a nursing bra that isn’t ugly! We were so excited to help Lunnie bring their incredible nursing bras to the masses with a brand new website and branding. From color selection, to site design and execution, our team got this brand up and live online.
Sleep Tight Consultants: We’ve launch social media for Sleep Tight Consultants with a major focus on education and awareness driving for the brand. A unique reels strategy has significantly increased brand reach and impressions resulting in increased traffic to the website.
Mightly: We’re SO excited to be kicking off with Mightly - a sustainable children’s clothing line made for little adventurers. Our team kicked off an Ambassador program at the end of March and will be supporting this brand with two large brand photoshoots to prep for BTS and Holiday. Stay tuned. this s going to be a fun one! And P.S. - we’re looking for cutie kiddo models ages 2 - 12 - so if you know any one - email us at hello@readypretty.com!
XO,
Jeannine