The 4 Bases of Successful Email Marketing

You know email is an important aspect of your marketing mix, but you might be thinking, now what? 

Beginning with the four main bases of successful email marketing is a great start creating engaging and impactful content for your brand. 

Newsletter: One of the most popular types of correspondence,  newsletters are a great way to launch into the world of email. What’s going on this Quarter? Do you have any press, news, or future exciting projects or products on the way? A long form newsletter keeps your brand’s loyal customer base in the loop with what’s going on behind the scenes and beyond. As a result, brand loyalty of your strongest supporters is strengthened.

Customer Acquisition Email:  Subscribers are amazing, but customers are what we are after, amiright?! Converting a subscriber to a customer is the ultimate goal. Maximize your customer acquisition with reengagement emails, reminders of upcoming events, new product availability and organic content like blog posts. Use catchy calls-to-action and focus on subject lines that increase click conversion.

Retention Emails: Retention emails  are perfect for the customer that you want to keep around a little longer. These emails could pertain to thanking them for their continued loyalty, requesting a testimonial after a purchase or customer service interaction, or asking for a review of a recently purchased product. Keeping an engaged customer engaged is important for the success of your business. And it’s much easier (and less expensive) to keep a customer than to acquire a new one. 

Promotional Emails: Test out promotional emails with different audiences. Vary your offers based on appropriate seasons and holidays, or consider showcasing giveaways, gift cards, and free gifts with purchase. Giving your customers an incentive to purchase or try your product can be the gateway to gaining a customer for the life of your business. 

With these 4 email types in mind you can now think through the content strategy that makes the most sense for your business. 

Do you need help with creating a strategic email marketing approach for your growing brand. Reach out to us at hello@readypretty.com and we can talk through it together!