Super Simple Email Strategies to Execute Right Now

No one likes receiving a bland email. Get those clicks you deserve and spruce up your messaging with a couple of super simple email strategies you can execute today. 

Personalize Your Messages: Many email programs give you the option of automatically personalizing the email with the recipient’s first name. Utilizing this tool at appropriate times can help retain that connection with customers. Moreover, ensures your emails sound like you or your brand, respectively, in regards to tone and voice. Your email subscribers will eventually be able to associate your email messaging with your brand.

Set Some Goals: Funny enough, setting goals helps you reach them. Write down a couple of big ones and leave space for smaller goals that you can work on right now that will help you work towards those more grand visions you have. Every small goal reached is a step in the right direction. Goals should be clear and measurable. For example, increase click-through rate by 3% by the end of the month by increasing to two emails a week.   

Clean Up Your Email List: Those emails that keep bouncing back aren't going anywhere else. Removing them from your list helps you in the long run. The numbers might look lower for the moment but it will give you a true reflection of your data. Organic, natural growth from real subscribers are the type of people you want to be emailing anyway.

Brainstorm Compelling, Short Subject Lines: The attention span for reading is short, in 2021 the average time people spend reading a brand email has decreased to 10.4 seconds for each email open. Practice putting yourself in the mindset of your customers and ask yourself - what subject lines would make you click ”read more”? Get to the point with your words, the preview is always shorter than you think! 

Ensure You’re Mobile Optimized: Another quick fix to implement right away is mobile optimization. As of 2021, 81% of all emails are opened and read on mobile devices. If you are creating emails on a desktop, many email programs will automatically apply some sort of mobile version. Always double-check this as the formatting may not be ideal.

Taking a few minutes to get these simple strategies in place will change your email marketing for the better!