10 Top 2025 Shopify Updates You Need to Know

We love it when Shopify drops big updates - and this most recent one does not disappoint! These updates will help you streamline your store, enhance customer experiences, and boost sales with new features in the theme editor to better customer account management tools and more. Below we’ve rounded up 10 of our favorite updates that’ll make your Shopify store even more powerful.

1. Streamlined Theme Editor
   The theme editor now has a more compact settings sidebar, making it easier to find exactly what you're looking for and customize your store.

2. Holiday Email Templates
   Get ready for the holidays with new email templates in Shopify Email. Add urgency with a countdown timer section for your sales and shipping windows. Perfect for keeping customers engaged!

3. Metaobjects Everywhere
   Access metaobjects like featured reviews and brand ambassadors across your theme using the dynamic source picker. It’s never been easier to showcase important content.

4. Branded Login Pages
   Enhance your store’s branding by customizing the login page with your store’s colors, typography, and logo. It’s an easy way to make your customers feel more connected to your brand.

5. Google Shopping Ads
   Expand your Shopify Campaigns to Google Shopping with just one click! Now available in the US and Canada, this feature helps you reach more potential customers.

6. Customer Account Extensions
   Personalize your customer accounts without needing to code! Add features like order management, returns, and subscriptions. This makes it easier to offer a customized shopping experience. 

7. Buy X Get Y Works with Subscriptions
   You can now offer Buy X Get Y discounts for subscriptions, such as offering customers a free gift or a discount on an item when they subscribe.

8. More Automatic Discounts
   Offer up to 25 automatic discounts instead of just 5! This means more flexibility and opportunities to drive sales without manually applying discounts.

9. Reporting for Bundles
   Get detailed insights into how your product bundles are performing with new reporting features in Shopify Analytics. Perfect for understanding what bundles are working and optimizing sales. 

10. Checkout Blocks on More Pages
    Customize the "Thank You" and "Order Status" pages with the free Checkout Blocks app, no coding is required. Available on all plans, this helps improve the post-purchase experience for your customers.

These updates offer new tools to help you optimize your Shopify store in 2025. Whether you're focusing on marketing, customer experience, or store design, these updates provide the flexibility and functionality you need to grow. Make sure to explore all the new features and start implementing them in your store today!